Advisor · Strategist · Producer

Taste, context and perspective.

I help founders and executives—from growth-minded startups and agencies to nonprofits and arts orgs—find a narrative edge and build stronger brands.

Previously VP of Marketing and VP of Global Partnerships at Sprout Social, through its early stage, hypergrowth and IPO.

Most of my engagements come through friendly introductions. If someone sent you my way, I'm glad you're here!

Andrew Caravella

Ways to work together

Collaboration that meets you where you are.

Bring me in as an ongoing partner, for a focused sprint, or for a specific task at hand. I'm a trusted sounding board for decisions too important to work through alone.

01 Monthly retainer

Advising / Fractional

A steady, C-suite thinking partner for key decisions, or a part-time lead with deliverables and guidance for your team.

Focus Tracks

  • Founder & Executive advising

  • Arts & Cultural sector positioning

  • Brand & Narrative strategy

  • Partnerships & Ecosystem building

Talk through a retainer →

02 Fixed scope · Fixed timeline

Focused Sprints

Project work for when one area needs to get sharper. Typically 4–6 weeks of clear deliverables and a defined finish line.

Popular Sprints

  • Brand Clarity

  • Executive Narrative

  • Product Positioning

  • Career Pivot

Map out a sprint →

03 Individual sessions

Strategy Sessions

Standalones that tackle one issue like a launch, pitch, or partnership. 90-minute calls with feedback and clear next steps.

Good For

  • Pressure-testing a draft plan

  • A second opinion before a big call

  • Fine tuning a board or pitch deck

  • Getting unstuck on positioning

Grab a session →

Where I help most

  • Key Messaging

  • Ecosystem Maps

  • Strategic Counsel

  • Network Connections

  • Launch Plans

  • Thought Leadership

  • Social Strategy

  • Stakeholder Interviews

In their words.

Notes from founders and leaders I've worked alongside.

“

Andrew is an integral part of our growth story. His thoughtful understanding of both our business and the broader landscape in which we operate helped us not only scale, but meaningfully differentiate ourselves in the market.

Tim Murray · Founder, Murray Ag Real Estate

“

We would not be in the position we are today without Andrew’s insight, guidance, and significant contributions along the way.

Jillian Murray · Marketing Director, Murray Ag Real Estate

Clients & collaborators

In Good Company

Advising today, built on decades of storytelling inside iconic brands, leading nonprofits and global platforms.

Advising Clients & Active Board Roles

Where I've Held Roles & Built Partnerships

On stage · Producing

I'm also an active theatre producer on Broadway and beyond: creative storytelling that keeps me close to audiences and how communities engage.

Andrew speaking on stage

What I know for sure

The right stories create loyalty, long-term value and emotional connection.

Nothing beats a clear and enriching story. In an era when anyone, and any AI agent, can generate content, the edge is judgment: knowing how to personalize a story, which one is worth telling, and how to tell it meaningfully.That's the perspective I bring. For nearly 25 years, in conjunction with my roles, I've also helped brands like DonorsChoose, Equinox, Kraft, Tito's, Unilever, Warby Parker and Zendesk share their stories. And I've shared my views on branding, social and the creator economy in 200+ media interviews, bylines and talks worldwide. Now I bring that same experience, and genuine investment in the outcome, to every project.

Getting started

Let's create something real.

Whether a colleague connected us or we go way back, the first step is the same: let's have a conversation. I align best with curious, respectful people with big ambitions—building from scratch or breathing new life into something beloved.