ANDREW CARAVELLA

An experienced advisor helping founders, executives and creatives find a narrative edge to build better brands.

Advisory & FRACTIONAL Engagements

Collaboration that drives you and your brand forward, faster

I've spent more than 20 years using smart storytelling to drive real business results across corporate, agency, startup and producing environments. Formerly the head of marketing and partnerships at Sprout Social for nearly a decade, you can learn more about my full career on LinkedIn.As an advisor, my consultative approach couples C-suite sensibility with modern marketing, partnerships and brand strategy expertise. Whether it's ongoing advising, project work or fractional support, I tailor my engagements to your needs and deliver results that stick.

Message

Executive
Advising

A trusted sounding board for the decisions that matter. We meet regularly to pressure-test strategy, surface blind spots and keep you moving with confidence.

Refresh

Marketing & Partner strategy

From positioning to partnership frameworks—I help you articulate your value clearly, attract the right partners, and build an ecosystem that compounds over time.

Document

Content Ideation
& Enablement

Content that actually converts. I help you build the editorial framework, messaging hierarchy and assets your team needs to educate audiences and drive action.

User

Executive & Career Narratives

Your résumé is not your story. I help executives and leaders build a compelling narrative for what's next: job searches, board roles, thought leadership, or a total pivot.

Materials Review
& Editing

Before that deck goes to the board, that release goes to the wire, or that case study goes live—let me sharpen it. A strategic pass or two from a practiced eye can change the impact and outcome.

Let's Chat

strategic work & storytelling

My career portfolio spans multiple industries and iconic brands

Professional Roles and Industry Partnerships

Advising Work and Producing Credits

what i know for sure

The Right Story Creates Loyalty, Value and Emotional Connection

After more than two decades building brands from the inside—including as VP of Marketing and Global Partnerships at Sprout Social through hyper growth and an IPO—I know the companies that succeed are those that tell the clearest story. I've collaborated with brands across the spectrum from DonorsChoose, Equinox, and Kraft to Tito's, Unilever, Warby Parker, and Zendesk. I've shared my perspective in 200+ media interviews, bylines and speaking engagements worldwide. And I bring that same strategic sensibility to theatrical producing and advising work in the arts. What I know for sure is that the right story doesn't just explain your value, it creates it. Together, we'll craft human-centered stories that connect, resonate across communities and deliver tangible business impact.

what you can expect

Candid Perspectives. Clear Thinking. Real Results.

Whether you're scaling a startup, repositioning a brand or navigating a career transition, I bring clear thinking and practical advice to help you move forward with confidence. I often work with early-stage startups, growth-stage SaaS companies, arts organizations and executives in transition—wherever a clearer story can unlock the next stage of growth. Our efforts can focus on numerous areas including brand positioning, business and creative strategy, content and social strategy, executive and board communications, partnerships and leadership development.

getting started

Book an exploratory call

I work best with curious, ambitious people who value accountability and want to make something real—whether that's a company, a brand or a career. If you’re looking for strategic guidance, a fresh perspective or an ongoing partnership, let’s talk. Book a 30-minute exploratory call—no pitch, no pressure.

Let's chat