ANDREW CARAVELLA

An experienced advisor helping founders, executives and creatives find a narrative edge and build better brands.

Advisory & FRACTIONAL Engagements

Collaboration that drives you and your brand forward, faster

For more than 20 years across corporate, agency, startup and producing environments, I've utilized smart, creative storytelling to drive change. Formerly the head of marketing and partnerships at Sprout Social for nearly a decade, you can learn more about my career on my LinkedIn.As an advisor, I leverage my executive experience to harness the power of human connection and help build brands, deliver revenue, educate people and connect communities. My consultative approach couples C-suite sensibility with modern marketing, partnerships and social ecosystem expertise. Whether it’s ongoing advising, project work or fractional support, I tailor my approach to meet your business needs—and deliver results that stick.

Message

Executive
Advising

A trusted sounding board for the decisions that matter. We meet regularly to pressure-test strategy, surface blind spots and keep you moving with confidence.

Refresh

Marketing & Partner strategy

From positioning to partnership frameworks—I help you articulate your value clearly, attract the right partners, and build an ecosystem that compounds over time.

Document

Content Ideation
& Enablement

Content that actually converts. I help you build the editorial framework, messaging hierarchy and assets your team needs to educate audiences and drive action.

Materials Review
& Editing

Before that deck goes to the board, that release goes to the wire, or that case study goes live—let me sharpen it. One pass from a practiced eye can change the outcome.

User

Executive & Career Narratives

Your résumé is not your story. I help executives and rising leaders build a clear, compelling narrative for what's next: job searches, board roles, thought leadership, or a total pivot.

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strategic work & storytelling

My career portfolio spans multiple industries and iconic brands

Professional Roles and Industry Partnerships

Advising Work and Producing Credits

what i know for sure

The Right Story Creates Loyalty, Value and Emotional Connection

After more than two decades building brands from the inside—including leading marketing and global partnerships at Sprout Social through major growth and an IPO—I know one thing: the companies that succeed are the ones that tell the clearest story. I've worked with brands across the spectrum including DonorsChoose, Equinox, Kraft, Tito's, Unilever, Warby Parker and Zendesk. I've shared my perspective in 200+ media interviews, bylines and speaking engagements worldwide. And I've brought that same strategic sensibility to theatrical producing and advising work in the arts. What I know for sure is that the right story doesn't just explain your value, it creates it. Together, we'll craft human-centered stories that connect, resonate across communities and deliver tangible business impact.

what can you expect?

Modern Perspectives Applied with candor and practicality

I offer clear insights and practical advice to help you focus, scale and move forward with confidence.Whether its with early-stage startups, growth-stage SaaS companies, arts organizations, or executives in transition. We can focus on areas such as: brand positioning, business and creative strategy, content and social strategy, executive and board communications, partnerships and team or leadership development.

Getting Started

Book an exploratory call

I work best with curious, ambitious people who value accountability and want to make something real—whether that's a company, a brand or a career. If you’re looking for strategic guidance, a fresh perspective or an ongoing partnership, let’s talk. Book a 30-minute exploratory call—no pitch, no pressure.

Let's chat