ANDREW CARAVELLA

An advisor bringing taste, context and perspective to help you find a narrative edge and build a stronger brand.

Advisory & FRACTIONAL Engagements

Collaboration that drives you and your brand forward, faster

For nearly 25 years I've used smart storytelling to drive real business results across corporate, agency, startup and producing environments. Formerly the head of marketing and partnerships at Sprout Social for nearly a decade, you can learn more about my full career on LinkedIn. In a world where AI can generate content but can't provide context, the judgment to know what's true, what's right and what will actually resonate matters more than ever.As a strategist and advisor, I show up as a trusted sounding board for decisions too important to think through alone, a narrative architect who helps companies find and own their story, a partnerships builder who creates ecosystems based on clarity and mutual value, and a creative producer whose work on stage makes my advising sharper. Whether it's ongoing advising, project work or fractional support, I tailor my engagements to your needs and deliver results that stick.

Message

Executive
Advising

Advising on topical discussions to help you navigate new terrain, find quick wins and problem solve. I am the person you call with the thing that doesn't fit neatly into any one discipline. I bring C-suite strategic judgment, real-world experience, and genuine investment in the outcome.

Arts & Cultural Sector Advising

Creative organizations are often doing the most interesting work—and struggling the hardest to tell people about it. This is advising built specifically for the intersection of art, audience and commercial viability. As an active Broadway producer, I'm someone who works and lives in this world.

Refresh

Brand & Narrative strategy

I help companies figure out what they stand for, articulate it in ways that stick, and build the content ecosystem that makes it real. Most companies don't have a content problem—they have a clarity problem. This is the work that happens upstream of everything else.

Document

Partnerships & Ecosystem Building

Good partnerships don't happen by accident—they're built on clarity, trust, and mutual value. I spent years developing deep platform and industry relationships and bring commercial instinct to identifying the right partners and structuring the right deals.

User

Executive & Career Narratives

Your résumé is not your story. I also help executives and leaders build a compelling narrative for what's next: job searches, board roles, thought leadership, or a total career and life pivot.

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strategic work & storytelling

My career portfolio spans multiple industries and iconic brands

Professional Roles and Industry Partnerships

Advising Work and Producing Credits

what i know for sure

The Right Story Creates Loyalty, Value and Emotional Connection

After more than two decades building brands from the inside—including as VP of Marketing and Global Partnerships at Sprout Social through hypergrowth and an IPO—I know the companies that succeed are those that tell the clearest story. I've collaborated with brands across the spectrum from DonorsChoose, Equinox, and Kraft to Tito's, Unilever, Warby Parker, and Zendesk. I've shared my perspective in 200+ media interviews, bylines and speaking engagements worldwide. And I bring that same sensibility and taste to theatrical producing and advising work in the arts.What I know for sure is that the right story doesn't just explain your value, it creates it. And in an era when anyone can generate content, the ones who win are the ones with the expertise and judgment to know which story is worth telling. Together, we'll craft human-centered stories that resonate and deliver tangible business impact.

what you can expect

Candid Perspectives. Clear Thinking. Real Results.

Whether you're scaling a startup, repositioning a brand or navigating a career transition, I bring clear thinking and practical advice to help you move forward with confidence. I often work with early-stage startups, growth-stage SaaS companies, arts organizations and executives in transition—wherever a clearer story can unlock the next stage of growth. Our efforts can focus on numerous areas including brand positioning, business and creative strategy, content and social strategy, executive and board communications, partnerships and leadership development.

getting started

Book an exploratory call

I work best with curious, ambitious people who value accountability and want to make something real—whether that's a company, a brand or a career. If you’re looking for strategic guidance, a fresh perspective or an ongoing partnership, let’s talk. Book a 30-minute exploratory call—no pitch, no pressure.

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