Advisory & FRACTIONAL Engagements

Collaboration that drives you and your brand forward, faster

For more than 20 years across brand, agency and startup environments and now as a theater producer, I've utilized smart, creative storytelling and the power of human connection to build brands, lead teams, deliver revenue, educate people and connect communities.My consultative approach couples C-suite sensibility with modern marketing, partnerships and social ecosystem expertise. Whether it's an ongoing advising engagement, project work or fractional support, we'll work together to tailor elements that make sense for you and your growth goals.

• Let's Chat

• Art

Review & Editing

Sometimes a fresh set of eyes is all you need to elevate your content and storylines. From board decks to case studies, press releases to resumes, projects to strike the right tone and touch up public-facing or personal brand content are easy, affordable wins—and it’s one of my favorite skill sets.

what i know for sure

the right story creates connection, happy customers and greater value

From shaping brand and product narratives to leading teams and building my own career story, I've navigated hyper-growth stages and major events like market expansions, acquisitions and IPOs—always focused on laying strong foundations and crafting resonant narratives. I know how to build strategic alignments, gain trust and stay relevant.At Sprout Social, I spent nearly a decade as head of marketing and later global partnerships, driving product marketing, PR, digital acquisition, events and content marketing. I built integrated programs and forged strategic partnerships with Google, Meta, Twitter, TikTok and key tech players like HubSpot, Salesforce and Slack. Layered with leadership and account management roles at digital shops Performics (Publicis Groupe), DoubleClick and Weber Shandwick (Interpublic Group), I know how to be scrappy, roll up my sleeves and do the work.

what can you expect?

Modern Perspectives Applied with candor and practicality

Creative storytelling, focusing on the customer and data-driven decision-making are core to my approach. You'll benefit from my first-hand experience: I know when, where and how to build and what to prioritize—making your job easier to help you assess and move forward with confidence.

As an executive, I’ve collaborated with top brands like Donors Choose, Equinox, Tito’s Handmade Vodka, Warby Parker and Zendesk. I've also shared case studies, industry perspectives and candid conversations in 200+ media interviews, bylines and speaking engagements around the world. Together, we can tackle topics and projects, including:

Are we a good fit?

Committed to An HONEST and Respectful Process

I thrive on building and creating, making me a strong fit for early-stage startups (pre-seed to Series B), mature companies looking to evolve and individuals hoping to fine tune their professional story. I work across industries but find jow aligning with brands in entertainment/theater, education, food/lifestyle, tech and travel/hospitality.Accountability, mutual respect and working with passionate, curious people are essential. A shared commitment to DEI and uplifting voices isn’t optional—collaboration is most successful when our values align.

Getting Started

Book an exploratory call

I'd love to connect (or reconnect!) and learn more about you, talk through areas of need and what you're hoping to accomplish. Feel free to book a discovery call below or send me an email to get a conversation going.

• Let's chat