Advisory & FRACTIONAL Engagements

Collaboration that drives your brand forward, faster

For more than 20 years across brand, agency and startup environments, I've utilized smart, creative storytelling and the power of human connection to build brands, lead teams, deliver revenue, educate people and connect communities.My consultative approach couples C-suite sensibility with modern marketing, tech and social ecosystem expertise. Whether it's an ongoing advising engagement, project work or fractional support, we'll work together to tailor elements that make sense for you and your business.

what i know for sure

the right strategy creates community, happy customers and business value

From setting brand and product narratives to hiring and leading teams to delivering revenue, I've worked through initial and hyper-growth stages plus major events like market expansions, acquisitions and IPOs. At every stage, laying the right foundations and creating customer happiness is paramount.For nearly a decade, I was first head of marketing and then head of global partnerships at Sprout Social, a leading social media management platform. From product marketing, communications and PR, digital acquisition and social, plus events and content marketing, I've built integrated marketing programs and will help you build yours. Overseeing partnerships with major players like Google, Meta, Twitter, and TikTok plus critical tech stack partners like HubSpot, Salesforce, Slack and more, I know how to build strategic alignments, gain trust and stay relevant.Layered with leadership and account management roles at digital shops Performics, DoubleClick and PR powerhouse Weber Shandwick, I know how to be scrappy, roll up my sleeves and do the work.

what can you expect?

Modern Perspectives Applied with candor and practicality

Creative storytelling, focusing on customer experiences and making data-driven decisions are core tenants of my process. You'll benefit from my first-hand experience and my knowledge of when, where and how to build. My goal is to make your job easier and help you assess, prioritize and move forward with confidence.

As an executive, I've collaborated with dozens of clients and top brands like Donors Choose, Equinox, Tito's Handmade Vodka, Warby Parker, Zendesk and many more. I've also shared case studies, industry perspectives and candid conversations in more than 200 media interviews, bylines and speaking engagements around the world. Together we can dig into a range of topics and projects, including but not limited to:

Are we a good fit?

Committed to An HONEST and Respectful Process

I like to build and create—so my experience resonates with early stage start ups, typically pre-seed to Series B, or with more mature organizations seeking to branch out or break free.My experience spans categories and I find the most joy aligning with companies in the entertainment/theater, education, food/lifestyle, tech and travel/hospitality spaces.Accountability and mutual respect are imperative and working with passionate, curious people is paramount. A joint commitment to diversity, equity and inclusion is non-negotiable because collaborating is just more fun when values align and expectations are defined.